For small-time entrepreneurs with an artistic skillset, the luxury goods market is the ideal niche to set up shop in. Starting costs are low and profit margins high – when you get things right. What’s more, there’s a surprising amount of demand for colourful, authentic-looking jewellery.
If you want to try your hand at creating your own jewellery business, there are some things you’ll want to know before spending a single penny on materials. Luckily, we’ve written this article with you in mind. So, without further ado, here’s our guide to creating and selling your own jewellery.
Why start selling your own jewellery?
Jewellery is a luxury consumer product that appeals to men and women of all ages and cultures. Roughly a fifth of UK shoppers bought 1-2 pieces of jewellery in 2021.
There are many different kinds, which means that you have plenty of options in choosing which type of jewellery you’d like to make and sell.
What’s more, there’s high demand for almost any kind of jewellery that looks good. In fact, unique and individual pieces are especially trending. So, if you have the imagination and flair needed to create some desirable pieces, you can grab your slice of the jewellery pie.
Getting started: materials, tools and skills
The art of crafting jewellery requires materials to transform into dazzling items. Consider what kind of jewellery you want to make before starting, as this will influence the materials that you’ll need to buy.
You’ll also want to consider what tools you’ll need in order to make sure your pieces come out perfect. For instance, if you’re planning on creating chunky earrings with finely painted surfaces, then magnifying tools like the ones shown here will help you zoom in to create the level of detail needed.
Finally, spend some time mastering your craft, until you’re making items that people like the look of and want to buy. Consider taking classes, online courses or connecting with other jewellery artists to learn from them.
How to present your jewellery
After honing your skills, the final step in the project is to build a hub for your work that people can visit to browse and buy.
It’s easier than ever to create a website using website building tools like WordPress or Wix. Alternatively, create an e-commerce page on Shopify, or open up an account on Etsy.
Since jewellery is a visual asset, social media pages like Instagram and Pinterest are the perfect platforms for you to display your work and attract customers.
With these pages set up, you have everything you need to continue creating and selling your own jewellery for years to come.