So, you have checked the latest YouTube videos, read blogs, and discussed your ideas with a professional consultant. Now, the only thing you need to do is take the plunge and start making money online.
Anyone starting a business in this digital age has quite a few advantages. You don’t really have to put in much effort when it comes to setting up your business. Third-party platforms like Amazon make it easier for companies to move their retail store online, or entrepreneurs to set up a new e-commerce business without having to create a website or a separate online store.
Here’s our step by step guide to becoming a successful Amazon seller.
- Create a Business or Seller Account on Amazon
Start with registering your business on Amazon. The account set-up process is quick and easy. Make sure you have a business email, business details, copies of your tax documents, and bank details handy. Amazon may also phone you to check your business location and other necessary information. It only takes a few minutes to register your account, and once it is verified, you can start uploading products on Amazon.
At this stage, you may be planning to upload all the products you have in your retail store or warehouse. While that may work too, it’s better if you start slow. Start with the products that are in high demand and have lower levels of competition. The best examples are items that have 40-50 reviews and sell over 250 units every month.
- Choose the Shipper and Supplier
If you choose to participate in the Amazon FBA program, your products will be shipped from an official Amazon FBA warehouse in Amazon-branded boxes. All you need to do is supply your stock to the nearest Fulfillment by Amazon centre. That’s it! The company will store your products in its warehouse, handle them with care, and ship them to your customers.
You can also ship products directly to your customers from your store, but this is a lot more work. If you don’t sign up for Amazon FBA services, then you have to manage product packaging, storing, shipping, and returns on your own. You will also be responsible for any damage that occurs during transportation.
- Focus on Marketing
The days of the “build it and they will come” approach are long gone. Do you really expect your target audience to come across your product listings on Amazon? Well, that happens only when you have a solid marketing strategy in place. Like other search engines, Amazon ranks products and lists them in a particular order. This means that to become a successful seller on Amazon, it’s really important to focus on ranking on Amazon, as this exposes your listings to many more visitors, and so gives you a much greater chance of sales.
Amazon SEO involves optimizing your listings for keywords. Use the most relevant long-tail and short-tail keywords in your product descriptions and title. Conduct keyword research by investigating the keywords your top competitors are targeting. This will give you an idea of the relevant keywords that your prospects are likely to type in the search bar when looking for similar products. Ideally, you should use this research to then come up with even better keywords than those your competitors are using.
Don’t rely on keywords and product listings only. If you want to reach a wider audience, then you should also adopt other marketing strategies, such as posting guest blogs and promoting your products on social media.
- Use Compelling Photos
Images are another important aspect of marketing. People like to purchase products that are visually appealing. You may have the latest and the top-notch product, but it will be of no use if you can’t show it to prospective customers with high-quality photos. Make sure you take eye-catching, high-quality photos that draw the attention of your target audience. It is also important that your photos show your products in as much detail as possible, from multiple angles, and include scale or sizing information.
- Follow Up
Customers expect regular notifications about their orders. They need to know if their order has been confirmed, processed, dispatched, and shipped. These notifications are necessary not only when their order has been confirmed or dispatched, but it is important to send a follow-up email to encourage them to leave positive feedback. Just a Thank You message will do. Send a personalized message and ask your customer if they’d like to leave a review. This shows that you care about customer experience, as well as being an important part of gathering critical reviews for your listings.
- Research Your Competitors
When you are starting an online business, it is important to research your competitors. Check out their product range, the keywords they are using, and the marketing strategies they have been following. This allows you to copy good ideas and avoid repeating their mistakes.
There are billions of products available for sale on Amazon. Being one of the largest online marketplaces in the world, Amazon has garnered immense popularity in a short period of time. With a little time, effort and know-how, you can soon join the ranks of thousands of successful Amazon sellers.