As you may have already read in previous posts, a few years ago I decided to bite the bullet and open up my own craft business on Etsy where I create personalised hand embroidered t-shirts. This has been one of the best decisions I have made in terms of creating a new income stream, doing something I love- and the bonus is that I can even do this side hustle in front of the TV!
Here are a few tips for setting up your own personalised craft business:
1. Decide on your product
Consider your strengths- are you more skilled in paper crafts? Leather tooling? Embroidery? Give this a long hard think before you go ahead and open up shop. Whatever skill you decide to sell, it’s important that it’s something that you love, and it’s something that you could head home after a long day at work to happily do.
The next thing to decide on is what actual product type you will sell- will it be t-shirts? Bags? Wallets? Make sure you consider which product type is relatively easy to personalise, easy to post, and easily creatable.
Everyone loves unique items, and monogrammed and personalised pieces always sell- whether that’s in clothing, accessories, or stationery.
2. Get help with personalisation process
Using a free site like monogram maker can help save you valuable time on your craft business. To become a viable income stream, you need to be able to personalise your products quickly to ensure that the hours of labour don’t eat into your profit margins.
Using a tool like this means that you can transpose these unique designs onto your products, and the lettering and framing has already been taken care of. Sometimes, thinking of designs is the hardest part about a craft business! A free tool like this can save you so much time.
3. Decide on your selling channel
Your selling channel could be an online store on Etsy or Not on the High Street OR you could choose to sell in stores or at craft fairs.
When starting a craft business, it’s important to maintain a steady customer base, so if your aim is to sell at craft fairs or in small stores, it’s also a great idea to have an online presence too- it’s completely free to set up an Etsy store so it’s a no brainer.
The name of your new business, the logo and the branding is all key to your new venture to ensure it stands out amongst other competitors.
Consider a unique name, perhaps something that describes the personalisation service that you offer. Make sure the colours of the logo appeal to your target audience and look aesthetically pleasing together.
5. Promote your business
Opening a craft business is all well and good- but customers won’t come to your store unless they know it’s there. I would hugely recommend opening a social media account (Instagram preferably), at the same time as your store to share photos of your craft products and promote your brand. It is a great way to form relationships with customers and keep them coming back to your store.