The social media site Instagram is now not only a place to share pretty pictures, but also a place where small businesses are thriving. If you’re the owner of an Instagram business, you probably love the fact that you can reach lots of new customers through hashtags, keep in touch with existing customers, and can share new product photos in seconds. But, have you ever considered why a web presence might be an extra safety net for your business?
Building a website for your small business means that you actually own your site and everything on it- that’s the words, the photos and the design. If your Instagram account gets hacked, or the rules of Instagram change and you no longer own the content that you post on Instagram- it means that you have a back-up plan. Websites have low start-up costs, and you could invest in some web design assistance to ensure your corner of the internet stays true to your brand.
Having a web presence for your small business means that you could use SEO (search engine optimisation) skills to reach even more customers. If you can generate traffic to your website from Google, it not only means that you could get new customers (perhaps those who don’t currently use Instagram), but it also means that you will not have to do extra work to drive that traffic to your site as the pages will already be optimised for SEO. As a small business, having another source of traffic is invaluable because at any time Instagram could change its algorithm- what would happen if the algorithm changed and Instagram only displayed paid for ads? Or no longer allowed business accounts? It’s a wise move to not have all your eggs in one basket, particularly if your small Instagram business is your only source of income.
If you create a website for your small business, you can also directly link to the products that you want your customers to buy. You can provide more images and information about the products you are selling, and tell a story to your customers. A website provides a legitimate sales channel for your small business and builds your reputation as a brand.
Having a reputable site means that you have somewhere to guide bloggers and PR contacts to if you want to promote your business. Having a dedicated web presence gives credibility and authenticity to your small business which will very much help with growth of your brand- every small business is now expected to have a web presence- so don’t make yours the exception.
In summary, a website can help grow your business by leading new customers to your product through search engines like Google- and once you’ve done the hard work on optimising your site for SEO, customers will keep coming back to your site with no extra work on your part. A website can also act as a much needed safety net- you will own your website and the content on it, whereas there is a chance that this might not be the case in the future on social media. Good luck!